Westfield
Challenge
Understand the needs and shopping habits of very economically and ethnically diverse urban and suburban communities informing the redevelopment and redesign of West L.A.Ős Fox Hills Mall.
Approach
Observe and interview participants and mall employees of different ethnic and economic backgrounds for up to three-hours as they shopped, gave tours of their homes, and were interviewed.
Results
Insights and deliverables included an understanding of different neighborhood shoppersŐ needs, store recommendations, and design principles for an ideal mall raising customer attendance.
