Westfield
Challenge
Understand the needs and shopping habits of very economically and ethnically diverse urban and suburban communities informing the redevelopment and redesign of West L.A.�s Fox Hills Mall.
Approach
Observe and interview participants and mall employees of different ethnic and economic backgrounds for up to three-hours as they shopped, gave tours of their homes, and were interviewed.
Results
Insights and deliverables included an understanding of different neighborhood shoppers� needs, store recommendations, and design principles for an ideal mall raising customer attendance.
