Recruiting
More than most, we understand how important it is to observe and speak with the right people doing the right activities. Do you want insight from early adopters who jailbreak phones, mobile diabetics, men on the down low, NASA astronomers or neurosurgeons? We've learned from them and many others.
Fieldwork
Trust is the most important ingredient to successful research observations and interviews. At Bagatto, we've seen almost everything and haven't blinked yet. Because of our experiences, we can engage our participants without judgment. This attitude encourages users to open up and is our secret weapon to learning the nuances that drive values and all types of behaviors. Meaningful user observations and interviews result in inspired and actionable insights for our clients.
Synthesis
We have studied with the world's leading researchers and designers to incorporate their techniques into how we grok and share research findings. Whether it's card sorts, mind maps, post-its, or tabs, we study our data in raw form, make connections and distill the volumes of information down to the core elements.
Communication
Insights are useless unless they match the communication needs of their intended audience. Design principals, marketing collateral, interaction design, experience design, rapid prototypes, or 5-year strategic plans Ð we know how to speak your language.
